Execution Architect. Brand Surgeon. Special Operator.

I fix what’s broken, stabilize what’s slipping, and scale what’s ready.

 No ego. No fluff. Just execution.

What I do

Fractional COO

Brand & Ops Rehab

Brand & Ops Rehab

Embed me into your org and I’ll install the systems, processes, and culture to get things moving again.
Leadership, hiring, GTM strategy, ops architecture.
→ Ideal for:  Startups, post-funding chaos, internal rebuilds

Brand & Ops Rehab

Brand & Ops Rehab

Brand & Ops Rehab

When your business has a soul but no structure - or no brand at all - I fix both.
Internal alignment + external presence = momentum.
→ Ideal for: Founders in over their heads,    orgs that lost their way

Execution Sprints

Brand & Ops Rehab

Execution Sprints

4 - 6 week engagements built to ship: launches, rehabs, investor prep, or tactical fire-fighting.
You bring the mess. I bring the map.
→ Ideal for: Short runway startups, stalled launches, chaos mitigation

Who I am

I’m a GenX operator with a PhD in GSD. I’ve rebuilt toxic teams, scaled startups to global visibility, rebranded legacy institutions, and executed high-stakes turnarounds under fire. I don’t need a perfect environment, I make it work with what’s there.


I've led scrappy 5-person teams and 100+ employee organizations.


I’ve run restaurants, crypto ventures, real estate firms, and AgTech startups.


I’ve written investor decks, white papers, lease agreements, and strategic plans and delivered them all in the room.


My experience spans:

  • AgTech & regenerative systems
  • Hospitality & event operations
  • Real estate & property infrastructure
  • Franchising & studio management
  • Brand development & messaging architecture
  • Crypto, cannabis, and frontier markets
  • AI integration and automation at scale


I believe execution beats intention, and clarity beats complexity.


I don’t posture, I produce.


I built Four Virtues Consulting around the only code that’s ever worked:

Courage. Wisdom. Justice. Temperance.

If you’re scaling, stalled, or stuck—I’ve lived that story.


I can help you write the next chapter.

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